Action

Action, the non-food discounter, welcomes over 17 million customers every week across more than 2,650 stores in 12 European countries. Customers love Action for its range of 6,000 products across 14 categories, from everyday essentials to items that make daily life easier or a bit more enjoyable – always at the lowest price. Every week, we introduce 150 new products to keep our selection relevant. With over 72,000 colleagues of 159 nationalities, we are constantly working to improve the quality and sustainability of our products. Our promise: small prices, big smiles.